Store Armory

Privacy Policy

Last updated: 7 June 2026

This Privacy Policy explains how Store Armory ("we", "us") collects, uses and protects your personal information when you visit storearmory.com, purchase a product, or use our plugins. We keep what we collect to a minimum and never sell your data.

1. Information we collect

  • Order & account data — your email address and the license keys associated with your purchases. We use this to deliver your product, manage your licenses and provide support.
  • Payment data — payments are processed entirely by Stripe. We never see or store your full card number; we only receive a confirmation and a non-sensitive order reference.
  • Support correspondence — any messages you send us so we can help you.
  • Usage & analytics — anonymous, aggregated visit data via Google Analytics (see "Cookies & analytics" below).

2. How we use your information

  • To deliver your purchase, license keys and plugin updates.
  • To provide customer support and respond to your enquiries.
  • To send essential service emails (order confirmation, license and security notices). We do not send marketing email without your consent.
  • To understand site usage and improve our products.
  • To detect, prevent and address fraud or abuse.

3. Legal basis

Where the GDPR applies, we process your data on the basis of contract (to deliver what you bought), legitimate interests (to secure and improve our service) and consent (for optional analytics cookies).

4. Cookies & analytics

We use Google Analytics 4 to measure traffic and improve the site. These cookies collect anonymised, aggregated information such as pages visited and approximate location. You can block cookies in your browser at any time without losing access to the store.

5. Sharing & third parties

We share data only with the processors needed to run the service: Stripe (payments), Google Firebase & Cloud (hosting and storage), and Google Analytics (usage metrics). Each is bound by its own privacy and data-processing terms. We never sell your personal data.

6. Data retention

We keep order and license records for as long as your license is active and as required for tax and accounting purposes. You may request deletion of data we are not legally required to retain.

7. Your rights

Depending on where you live, you may have the right to access, correct, export or delete your personal data, and to object to or restrict certain processing. To exercise any of these rights, email us at support@storearmory.com.

8. Security

We use HTTPS everywhere, store release files in a private bucket served only through short-lived signed URLs, and rely on Stripe's PCI-compliant infrastructure for payments. No method of transmission is 100% secure, but we take reasonable measures to protect your data.

9. Changes to this policy

We may update this policy from time to time. The "last updated" date above always reflects the current version.

10. Contact

Questions about your privacy? Email support@storearmory.com.