Create a Website Brief
Define your website goals, pages and integrations for a new business
Define Your Website Goals
When creating a website for your new business, it's essential to define your goals. What do you want to achieve with your website? Do you want to sell products, provide information, or generate leads? Consider what you want your website to do for your business and what features you need to achieve those goals.
Your website goals will help guide the development process and ensure that your website meets your business needs.
Plan Your Website Pages
Once you have defined your website goals, you can start planning your website pages. What pages do you need to include? Common pages include Home, About, Contact, and Products or Services. Consider what information you want to provide to your visitors and what pages will help you achieve your website goals.
Make a list of the pages you need and what content you want to include on each page.
Consider Integrations
If you plan to sell products or services on your website, you may need to integrate an e-commerce platform. Consider what integrations you need, such as payment gateways, shipping providers, or social media. Make a list of the integrations you need and research options that meet your business needs.
Integrations can enhance the functionality of your website and provide a better user experience for your visitors.
Prepare a Brief for Your Developer
Once you have defined your website goals, planned your pages, and considered integrations, you can prepare a brief for your developer. Include information about your business, your website goals, and the features and integrations you need. This will help your developer understand your requirements and create a website that meets your business needs.
A clear brief will ensure that your website is developed efficiently and effectively, and that it meets your expectations.
Next Steps
With a clear brief, you can start the process of developing your website. Your developer will use your brief to create a website that meets your business needs and achieves your website goals. Be sure to review and test your website regularly during the development process to ensure that it meets your expectations.
Once your website is launched, you can start promoting it and driving traffic to your site. With a well-designed and functional website, you can achieve your business goals and grow your online presence.
Practical checklist
- Define your website goals
- Plan your website pages
- Consider integrations
- Prepare a brief for your developer
- Review and test your website during development
- Launch and promote your website
Need help applying this to your website?
Sources & verification
- Get started with WordPress – Documentation
Source checked: October 25, 2026 - WooCommerce Setup Documentation - WooCommerce
Source checked: October 25, 2026